Mimi Thabethe: Realising her competitive edge

This is vibrant Soweto-born Mimi Thabethe, a marketing and digital communications strategist at Gina Global and lover of all things travel and marketing. Her passion for people led her to a career in marketing. Gina Global is a strategic communications and digital marketing consultancy which focuses on “monetising urban cultures digital platforms & achieving brands partnership objectives”.

Mimi, who is also currently completing the final year of her Bachelor of Arts degree, says she’s learned that as a young black businesswoman in South Africa you need to work hard to get your voice heard irrespective of how valid your point of view is. She says the business landscape is very competitive but you will succeed in realising your dreams if you are clear about your competitive advantage.

I love giving, I love imparting the knowledge I’ve acquired over the years working in corporate South Africa.

Mimi says she is driven by her ability to connect with people and inspire them to do more for themselves irrespective of their background or circumstances. She hopes to be remembered as someone who loved fully and wore her heart on her sleeve.

She didn’t make it this far without putting in the work and her advice young South African is this: “Nothing comes easy, be willing to get your hands dirty”.


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She lives in her own little fairytale’

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