Nicole Jowett: Paying it forward through fashion

You may have seen the t-shirts, now meet the woman behind apparel brand T-shirts For Change SA Nicole Jowett. The 29-year old, who has always had a passion for philanthropy and volunteer work, came up with the idea to make statement t-shirts that would resonate with women in an effort to raise funds for a women’s shelter for Woman’s Day. This was in response to women’s issues and women’s rights gaining prominence in the media worldwide last year.

The t-shirts had the word ‘Feminist’ emblazoned on them. What was supposed to be a once-off campaign garnered so much praise from customers that Nicole was inspired to turn it into something bigger, “a new way for South Africans to really make a difference in a collective way”.


The company raises funds through the sale of these t-shirts and other apparel and R100 from each item sold is donated to a selected charity. The beneficiaries include Vision Africa Education, the Frida Hartley Women’s Shelter and the Luleki Sizwe (LGBT+) Foundation. T-shirts For Change SA to date has managed to raise R30,000 for its beneficiaries.

Nicole says: “When you buy from T-Shirts For Change not only are you making a tangible monetary contribution to the causes you care about, but you are also helping to raise awareness and start conversations, and support local industries.”

All of their new 2018 stock will be produced locally as the company shows its commitment to empowering South Africans. The company’s other products include sweatshirts, swimsuits and they are currently working on tracksuits to be ready this winter.

I hope to start more conversations in a positive way and inspire South Africans to remember that a small contribution really adds up when we stand together.

Nicole started the business 7 months ago with just R500 and 10 printed t-shirts. Today her company is growing in leaps and bounds and enjoys the support of South Africans looking to give back. What’s holding you back?

Nicole you’re a trailblazer of note. We love your apparel and support your message of paying it forward through fashion.


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What a year we’v had! Some of our highlights for our first year in business include our amazing collaboration on the @cosmopolitansa Influencer Issue, a feature in @goodhousekeepingsa and Hello Pretoria Magazine, a feature on @realtalkon3 and so much more. We wanted to raise R100 000 for our beneficiaries this year and we came close! We’re still tallying up the numbers and we’ll let you know soon just how much has been raised thanks to your support. Thank you to each individual who supported us. Now we need a good break because we have some amazing news that we cant wait share in January!! So we will be closing shop on 15 December, be sure to get your orders in before then. Love from us at TFC 💕

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